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Watch time of esports videos on YouTube has grown by over 90%.

YouTube Data, Global, Classification as esports video was based on public data such as headlines, tags, etc., and may not account for every such video available on YouTube, Jan.–Dec. 2015 and 2016.

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3 trends on YouTube that prove gaming culture isn’t so niche

Related Data

73%

of YouTube gamers say they enjoy watching others play games on YouTube.
Google/Ipsos Connect
56%

of YouTube gamers say YouTube is where they connect with their gaming community.
Google/Ipsos Connect

2 of the top 5 YouTube channels with the most subscribers worldwide are gaming-related.
YouTube Data
48%

of YouTube gamers say they spend more time watching gaming videos on YouTube than playing games.
Google/Ipsos Connect
66%

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.
Google/Ipsos Connect
74%

of YouTube gamers say they watch YouTube videos to learn how to get better at a game.
Google/Ipsos Connect