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Watch time of fantasy football-related recipe videos on YouTube grew 75%+ year over year.

YouTube Data, U.S., classification as a fantasy football video based on public data including headlines and tags, and may not account for every such video available on YouTube, Jan.–Nov. 2015 and Jan.–Nov. 2016.

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3 Ways Football Content Plays Out on YouTube

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80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.
Google/Ipsos