> 60 % There has been over 60% YOY growth for watch time of football-related fashion and beauty videos on YouTube. Appears In 3 Ways Football Content Plays Out on YouTube Related Data Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year. Watch time for beauty YouTuber videos has increased over 75% in the last year. Watch time of boxing-related videos in the U.K. grew over 90% YOY YouTube viewers in Germany watched over 60 years of Dirk Nowitzki videos during the first six months of 2019. Watch time of Women’s Rugby Union videos in France grew over 200% YOY. Watch time for sports highlight videos in Australia has increased over 80% YOY.