Watch time of fantasy football-related videos on YouTube grew 90%+ year over year.

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Watch time of Women’s Rugby Union videos in France grew over 200% YOY.

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Watch time for sports highlight videos in Australia has increased over 80% YOY.

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Watch time for soccer-related videos in Vietnam has increased over 140% in the last year.

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80%

of sports viewers use a compter or smartphone while watching live sports on TV to search for player stats and live scores, message other fans, and watch related videos.

Google/Ipsos