Google Multi-Platform Case Study: adidas

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September 2011

adidas had two goals when it partnered with Carat for their All-In campaign: become the loudest sports apparel brand in digital and get teens to see adidas as a leader in performance and style. By placing ads across all digital platforms, adidas channel views jumped 26x and doubled its subscribers. Plus, by using mobile, they were able to reach four million additional people.

Goals

Become the loudest sports apparel brand in digital

Place adidas in the minds of American teens as a leader in performance and style

Approach

Carat and adidas worked with Google to extend their video brand messages to digital

Placed adidas video across all digital platforms

Drove awareness with 100% YouTube takeovers across all digital screens

Results

1400%+ lift in brand response conversions

adidas channel views jumped 26x and subscribers doubled

The "All-In" video was viewed more that 2 million times in the U.S.

Understanding consumers' local search behavior