Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Related Data

increase in earned views on YouTube in the last year.

YouTube Analytics Data

increase in watch time of YouTube content in the last year. 

YouTube Analytics Data

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.


Watch time of "does it work" videos grew by more than 11X in the past two years.


Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.


of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

Ipsos MediaCT/Google