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Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Google/Ipsos Connect, "Digital Hispanics: The Role of Culture and Language Online," n=4,533 U.S. digital, self-identified Hispanics ages 18-64 who were purchasers in the past six months in relevant vertical categories, April 2015.

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How Hispanic consumers engage with YouTube

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