Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy. Appears In How Hispanic consumers engage with YouTube Related Data 5 X increase in earned views on YouTube in the last year. 39s increase in watch time of YouTube content in the last year. 41% of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion. Watch time of "does it work" videos grew by more than 11X in the past two years. Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years. 43% of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.