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Hispanics favor digital sources over family, radio, and TV when they're researching something they want to buy.

Google/Ipsos Connect, "Digital Hispanics: The Role of Culture and Language Online," n=4,533 U.S. digital, self-identified Hispanics ages 18-64 who were purchasers in the past six months in relevant vertical categories, April 2015.

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How Hispanic consumers engage with YouTube

Related Data

5 X

increase in earned views on YouTube in the last year.
YouTube Analytics Data

39s

increase in watch time of YouTube content in the last year. 
YouTube Analytics Data
41%

of monthly YouTube users in the U.S. are ethnically diverse, with Hispanics comprising the largest proportion.
Nielsen/YouTube

Watch time of "does it work" videos grew by more than 11X in the past two years.
YouTube

Watch time of "store tour" videos on YouTube grew by more than 10X over the past two years.
YouTube
43%

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.
Ipsos MediaCT/Google