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People watched more than 3 million hours of March Madness videos on YouTube during the first four rounds of the 2016 March Madness tournament.

Google Data, U.S., March 2016.

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How March Madness Fans Are Tuning In This Year

Related Data

78%

of searches about sneakers during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data

16 X

March Madness fans are 16X more likely to watch videos related to sports news compared to the average YouTube viewer.
Google Data

10 X

March Madness fans are 10X more likely to watch videos related to athletic shoes compared to the average YouTube viewer.
Google Data

45%

There has been a 45% YOY increase in mobile searches related to March Madness predictions.
Google Data
79%

of searches about scores during the Sweet Sixteen and Elite Eight rounds of the 2016 March Madness tournament occurred on mobile.
Google Data
65%

of videos related to the Villanova Wildcats watched during the first four rounds of March Madness 2016 were seen on mobile.
Google Data