Kate Stanford

Kate Stanford

VP of Ads Marketing at Google

1 Google data, U.S., Classification as a "track and field," "gymnastics," "swimming," or "volleyball" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube, Mar. 2015–Feb. 2016. Content broadcast by ESPN was estimated by adding the number of days since its first broadcast.
2 Google Trends, YouTube Search, Worldwide, Jan. 2011–Mar. 2016.
3 Google Trends, Travel Category, YouTube Search, Worldwide, Aug. 2012 v. Aug. 2011.
4 Google Trends, Travel Category, YouTube Search, Worldwide, Feb. 2014 v. Feb. 2013.
5 Google Consumer Survey, U.S., Apr. 2016.
6 Google data, U.S., Apr. 2016. Categories of video content based on anonymized, aggregated user behavior on YouTube.
Real-Time Marketing at the Oscars: Backstage With Google Play