Kate Stanford

Kate Stanford

VP of Ads Marketing at Google

1 Google/TNS, Moms Audience Study, among 1,500 women ages 18-54 who watch videos online and have kids under the age of 18, April 2015.
2 Google/Ipsos MediaCT, Moms Audience Study, among 523 women ages 18-54 who watch videos online and have kids under the age of 18, July 2015.
3 Google/Ipsos MediaCT, Moms Audience Study, July 2015, n=523. Question: When you want to learn more about a product or service by watching a video, where do you go first? Select up to 2 responses. Platforms surveyed: YouTube, Digital stores (e.g., Google Play, iTunes, Amazon), TV channels (e.g., ABC, ESPN, HBO), Facebook, Twitter, Vine, Hulu, Vimeo, Netflix, Crackle, Instagram, Other, Don’t watch videos for this info.
4 Google/TNS, YouTube: Digital Moms Media Consumption Research, June 2015, n=2,252.

All quotes from Google/TNS, Moms Qualitative Audience Study, March 2015.