Jordan Rost

Jordan Rost

Analytical Insights Marketing, Google
Alli Mooney profile

Allison Mooney

Head of Trends and Insights, Marketing at Google

1 Google Trends, June–September 2013 and June–September 2014, United States.
2 Google Trends, January–June 2014 and January–June 2015, United States.
3 Google Search Data, January 2012–June 2015, United States.
4 Google Consumer Survey, July 2015, United States. Based on U.S. online population, n=514.
5 Google Consumer Survey, March 2015, United States. Based on U.S. online population, n=1,038.
6 Google Search Data, 2014, United States. Classification based on search terms that include the phrase "back to school."
7 Google Search Data, January–June 2015, United States.
8 Google Consumer Survey, March 2015, United States. Based on U.S. online population, n=668.
9 Google Trends, January 2013–June 2015, United States.
10 Google Trends, January 2010–June 2015, United States.
11 Google Search Data, June 15–Aug. 24, 2014, United States.
12 Google Search Data, January–June 2015, United States. Classification based on search terms that include the phrase "back to school."