Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

Related Data

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013.

Where people turn to view Super Bowl ads they may have missed

Youtube Superbowl Campaign SVG

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

There have been 7.5 million incremental searches for the brands advertising during the big game.