Related Data

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

YouTube

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

YouTube

During the big game, the majority of TV-ad-driven searches happen on mobile, up from 70% to 82% YOY.

Think with Google

There have been 7.5 million incremental searches for the brands advertising during the big game.

Think with Google

Canadians' favorite Super Bowl snacks are No. 1 wings, No. 2 nachos, and No. 3 pizza.

Google Consumer Surveys

In the U.S., watch time of top 20 TV celebrity videos on YouTube has tripled since 2013.

YouTube