Where people turn to view Super Bowl ads they may have missed

Youtube Superbowl Campaign SVG

Related Data

Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising.

Google/Ipsos

minutes of watch time captured by the top 20 Super Bowl ads on YouTube.

YouTube

Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY.

YouTube

Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X.

YouTube

During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone.

Google/Nielsen

People are 2X as likely to watch YouTube with others on a TV screen compared to mobile or desktop screens.

Google/Ipsos Connect