Where people turn to view Super Bowl ads they may have missed Appears In 4 principles for building a Super Bowl campaign without a TV ad Related Data Paid YouTube mobile advertising is 84% more likely to receive viewers' attention than TV advertising. 440M+ minutes of watch time captured by the top 20 Super Bowl ads on YouTube. Super Bowl ad viewership on YouTube via television screens has grown nearly 3X YoY. Super Bowl ad viewership on YouTube outside the U.S. has grown over 28X. During prime-time hours of an average day in the U.S., more 18- to 49-year-olds visit YouTube than any TV network, even on mobile alone. People are 2X as likely to watch YouTube with others on a TV screen compared to mobile or desktop screens.