Earnest Pettie

Earnest Pettie

Trends Analyst, YouTube

1,3,5-7 YouTube Data, Global, 2017–2018.

2,4 Google/Kantar TNS,  U.S.,Connected Beauty Consumer Study, n=420 women aged 16–54 who purchased makeup, skin care, or hair care products within the past month, Nov. 2018.