74%

of YouTube gamers say they watch YouTube videos to learn how to get better at a game.

Google/Ipsos Connect, “Human Stories,” May 2017.

Appears In

3 trends on YouTube that prove gaming culture isn’t so niche

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Related Data

73%

of YouTube gamers say they enjoy watching others play games on YouTube.
Google/Ipsos Connect
56%

of YouTube gamers say YouTube is where they connect with their gaming community.
Google/Ipsos Connect

2 of the top 5 YouTube channels with the most subscribers worldwide are gaming-related.
YouTube Data
48%

of YouTube gamers say they spend more time watching gaming videos on YouTube than playing games.
Google/Ipsos Connect
66%

of female YouTube gamers watch gaming videos on YouTube when they want to hear from people they can relate to.
Google/Ipsos Connect

> 20M

gaming how-to videos have been uploaded to YouTube.
YouTube Data