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YouTube watch time for sports like track and field, gymnastics, swimming, and volleyball exceeded total watch time for all estimated content ever broadcast on ESPN by 30X.

Google Data, U.S., Classification as a "track and field," "gymnastics," "swimming," or "volleyball" video was based on public data such as headlines and tags, and may not account for every such video available on YouTube. Content broadcast by ESPN was estimated by adding the number of days since its first broadcast, Mar. 2015–Feb. 2016.

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Why Brands Have to Think Beyond Sports for Olympic Video Marketing Plans

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