This special edition of the YouTube Ads Leaderboard showcases the top U.S. TrueView for action ads for 2020. TrueView for action ads have clickable elements that give viewers the ability to take direct action while watching a video ad. Since launching this format, many brands have built creative to earn attention and drive engagements, like clicks and conversions. These were the top ads determined by an algorithm that factors engagements with the features of the format: total reach and clicks.
United States
YouTube Ads Leaderboard: TrueView for Action
August 2020
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