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2019 research review: Consumer journeys are becoming increasingly complex

As digital touchpoints, channels, and choices continue to expand, consumer journeys have become ever messier, resembling a chaotic scavenger hunt. Performance channels are being used as upper funnel ones, while shoppers jump between the online and offline worlds. For marketers, making sense of how to engage their target customer has never been trickier.

Marketers often think of search as a lower-funnel channel. But people are just as likely to search early in the customer journey for deals, ideas, and inspiration

In 2019, we saw the omnichannel trend continue

Keep exploring the insights we uncovered in 2019