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More than 55% of shoppers surveyed say they used online video while actually shopping in a store.

Google/Ipsos, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “How People Shop with YouTube” Study, 18–64-year-olds who go online at least monthly and have purchased something in the last year, n=24,017, July 2018.

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Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
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> 33 %

of shoppers say that they have purchased products they discovered on YouTube.
Google/Ipsos

Watch time for videos has increased over 270% in the last 12 months.
Google Data

Watch time has grown by double digits across content that connects users to their personal interests.
Google Data

Watch time for wildlife videos has increased over 40% in the last year.
Google Data

Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
Google/LRWGreenberg