More than 55% of shoppers surveyed say they used online video while actually shopping in a store.
Google/Ipsos, Global (U.S., CA, BR, U.K., DE, FR, JP, IN, KR, AU), “How People Shop with YouTube” Study, 18–64-year-olds who go online at least monthly and have purchased something in the last year, n=24,017, July 2018.
Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
of shoppers say that they have purchased products they discovered on YouTube.
Watch time for videos has increased over 270% in the last 12 months.
Watch time has grown by double digits across content that connects users to their personal interests.
Watch time for wildlife videos has increased over 40% in the last year.
Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.