Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
Google/LRWGreenberg, U.S., Consumer Electronics Path to Purchase Study, Base: consumers who have purchased (in the past three months) or intend to purchase (within six months) consumer tech products, n of 2,243 survey respondents and n of 1,499 clickstream panelists, Aug. 2019.
Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
of shoppers say that they have purchased products they discovered on YouTube.
Watch time for videos has increased over 270% in the last 12 months.
Watch time has grown by double digits across content that connects users to their personal interests.
Watch time for wildlife videos has increased over 40% in the last year.
Over 1K years of watch time on “shopping spree” videos over the past two years.