Watch time has grown by double digits across content that connects users to their personal interests.

Related Data

75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

Google/Ipsos
60%

of internet users in the U.S. “agreed” or “strongly agreed” that price is more important for them than the brand name when buying a product.

Global Web Index

Watch time of “study skills” videos on YouTube has increased more than 3X YOY.

Google Data

The hours of content uploaded to YouTube from channels in the Philippines have grown more than 50% over the last year.

Google Data

1.2K channels on YouTube have descriptions including “van life,” “van living,” “life in a van,” or “living in a van.”

Google Data

Watch time of recipe-related videos increased by 2.5X over the past two years.

Google Data