Watch time for wildlife videos has increased over 40% in the last year.
Google Data, U.S., 2018 vs 2017.
Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
of shoppers say that they have purchased products they discovered on YouTube.
Watch time for videos has increased over 270% in the last 12 months.
Watch time has grown by double digits across content that connects users to their personal interests.
Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
Over 1K years of watch time on “shopping spree” videos over the past two years.