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Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.

Google Data, U.S., Classification as “shopping” videos with “sale” in the title was based on public data such as headlines, tags, etc. and may not account for every such video available on YouTube, July 2016–June 2017 vs. July 2017–June 2018.

Related Data

75%

of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.
Google/Ipsos

> 33 %

of shoppers say that they have purchased products they discovered on YouTube.
Google/Ipsos

During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.
Google/Ipsos

Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
Google/LRWGreenberg

Over 1K years of watch time on “shopping spree” videos over the past two years.
Google Data

On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018.
Google