of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

of shoppers say that they have purchased products they discovered on YouTube.

During the previous holiday season, 61% of shoppers' online purchases were made on a smartphone, a 27% increase YOY.

Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.

Over 1K years of watch time on “shopping spree” videos over the past two years.

On YouTube, watch time for shopping-related videos grew more than 5X in the U.S. between 2016 and 2018.