Watch time of shopping videos with “sale” in the title increase by over 400% in the past year.
Google Data, U.S., Classification as “shopping” videos with “sale” in the title was based on public data such as headlines, tags, etc. and may not account for every such video available on YouTube, July 2016–June 2017 vs. July 2017–June 2018.
of shoppers say that they have purchased products they discovered on YouTube.
Watch time for videos has increased over 270% in the last 12 months.
Watch time has grown by double digits across content that connects users to their personal interests.
Watch time for wildlife videos has increased over 40% in the last year.
Tech shoppers who use online video to inform their decision-making spend 21% more on tech devices than shoppers who don’t use online video.
Over 1K years of watch time on “shopping spree” videos over the past two years.