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2019 research review: New media channels are emerging

From growing use of podcasts and online video to newer technologies like augmented reality and voice, the media landscape continues to evolve. The people marketers are looking to engage have never been more connected. But it can be hard to know exactly where they’re spending time online. As media consumption habits change, marketers need to be more informed than ever about where to connect with customers.

People are increasingly turning to image search for ideas and inspiration

Online video continues to grow in importance, and the way people watch is changing as well

Other forms of media consumption, from voice to podcasts to online video on TV, are growing in popularity

Smart speaker usage is growing as they become more connected to users’ lives

Keep exploring the insights we uncovered in 2019