of shoppers surveyed say they have used a Google product (Search, Maps, YouTube) in the past week to help with their shopping.

of people surveyed search for a product on Google, and then learn more by going to YouTube before they buy it.

Top reasons people search after watching a video:

1. Compare prices or brands
2. Find out where to buy a product (like a store or website)
3. Learn more about a product they have in mind

Top reasons people search after watching a video:

1. See a product before they buy it or see how others have used it
2. Learn more about a product they have in mind
3. See credible, authentic reviews

of people surveyed say they typically switch between online search and video when researching products to buy.

of shoppers say they use online video while shopping in-store.