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In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.

Related Data

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

More than half of shoppers surveyed say they use Google to discover or find a new brand.

45%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store.

80%

of shoppers surveyed say getting shopping done as quickly as possible is important to them when deciding which brand or retailer to buy from.