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86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.

Related Data

51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .

59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.

More than half of shoppers surveyed say they use Google to discover or find a new brand.

45%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store.

80%

of shoppers surveyed say getting shopping done as quickly as possible is important to them when deciding which brand or retailer to buy from.