86%
of people who continued to shop after Christmas week used Search for holiday-related shopping.
of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos, U.S., Omnichannel Holiday Study, online survey, n=5,543, online Americans 18+ who shopped in the past two days (n=488), Nov. 2018 – Jan. 2019.
In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
of shoppers surveyed say they use Google to research a purchase they plan to make online .
of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
More than half of shoppers surveyed say they use Google to discover or find a new brand.
of shoppers surveyed say they use Google to research a purchase they plan to make in-store.
of shoppers surveyed say getting shopping done as quickly as possible is important to them when deciding which brand or retailer to buy from.