52%

of air travelers are women.

Related Data

36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright
57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Google/Phocuswright
75%

of smartphone owners turn to search first to address their immediate needs.

Google/Purchased
76%

of people who search on their smartphones for something nearby visit a business within a day.

Google/Purchased
28%

of searches for something nearby result in a purchase.

Google/Purchased
30%

of mobile searches are related to location.

Google Data