of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

of smartphone owners turn to search first to address their immediate needs.

of people who search on their smartphones for something nearby visit a business within a day.

of searches for something nearby result in a purchase.

of mobile searches are related to location.