52% of air travelers are women. Appears In Digital trends: Air travelers July 2016 Related Data 36% of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior. 57% of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors. 75% of smartphone owners turn to search first to address their immediate needs. 76% of people who search on their smartphones for something nearby visit a business within a day. 28% of searches for something nearby result in a purchase. 30% of mobile searches are related to location.