Leading marketers are 39% more likely than the mainstream to strongly believe that anticipating customer needs and providing assistive experiences along the customer journey is critical to growth.

Related Data

36%

of U.S. travelers would pay more for more tailored information and experiences.

Google/Phocuswright

international travelers are interested in using digital assistants to research or book travel.

Google/Phocuswright
36%

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.

Google/Phocuswright
92%

of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.

Google/Econsultancy
57%

of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Google/Phocuswright

Leading marketers are 58% more likely than mainstream marketers to strongly agree that first-party data is a strategic asset.

Google/Econsultancy