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Leading marketers are 39% more likely than the mainstream to strongly believe that anticipating customer needs and providing assistive experiences along the customer journey is critical to growth.

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of U.S. travelers would pay more for more tailored information and experiences.

international travelers are interested in using digital assistants to research or book travel.


of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.


of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth.


of U.S. travelers feel that brands should tailor their information based on personal preferences or past behaviors.

Leading marketers are 58% more likely than mainstream marketers to strongly agree that first-party data is a strategic asset.