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Leading marketers are 39% more likely than the mainstream to strongly believe that anticipating customer needs and providing assistive experiences along the customer journey is critical to growth.

Econsultancy and Google, Marketing and Measurement Survey, n=514, marketing and measurement executives at North American companies with over $250M in revenues, March 2017

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How successful businesses win consumer experiences

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More than 160 million people have gone into their Google Accounts to review and adjust their privacy settings.
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48%

of experience bookings are happening once travelers arrive at their destination.
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Search interest in the U.S. for “my activity,” where people can manage information saved to their Google Account has increased sixfold since 2016.
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Travelers who book their activities ahead of their trip spend 47% more on lodging and 81% more on transportation than those who wait to book in destination.
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3 X

In the 12 weeks leading up to a trip, there are 3X more experiences searches than hotel searches.
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8 X

In the 12 weeks leading up to a trip, 8X more experiences searches than air searches
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