Skip to Content
65%

of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging.

Google/Ipsos Study, back-to-school Insights, U.S., July 2017 (n=488 parents of children aged 6-17)

Appears In

Make the grade for back-to-school: 4 YouTube trends to inform your video strategy

Related Data

International Women’s Day reached peak search interest in March 2017 — the same month that global search interest in gender equality reached its highest point.
Google
54%

of people say their phones reduce stress and/or anxiety in their lives.
Google/Heart+Mind Strategies
60%

of people say smartphones help them feel more confident and prepared.
Google/Heart+Mind Strategies
79%

of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.
Google/Heart+Mind Strategies
75%

of people say their smartphones help them to be more productive.
Google/Heart+Mind Strategies

7 in 10

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.
2and2/Google