65% of parents believe companies and brands can do more to represent learners from all backgrounds in back-to-school messaging. Appears In Make the grade for back-to-school: 4 YouTube trends to inform your video strategy Related Data Watch time of back-to-school-related content on YouTube has more than tripled over the past two years. Searches for learning-related apps, such as “guitar learning app” and “K-12 learning app,” have grown 80% YOY. Searches for parenting/family-related apps, such as "allowance and chores app for kids" and "brushing teeth app for kids free," have grown 65% YoY. 81% of parents who watch YouTube say they’re likely to take action — like sharing, seeking more information, and buying — after seeing a video ad that addresses back-to-school topics relevant to them. More than half of parents say that video ads from companies that address their back-to-school anxieties are more memorable to them. If each hour of back-to-school YouTube content watched in 2016 alone was represented by a pencil laid end to end, they would stretch from California to Australia and back.