International Women’s Day reached peak search interest in March 2017 — the same month that global search interest in gender equality reached its highest point.

Google Search Trends, Global, 2004–2018.

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Searching for gender equality: Why International Women’s Day is one moment in a growing digital march

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The top five questions for "gender equality" around the world over the past five years were:
- what is gender equality
- why is gender equality important
- how to promote gender equality
- why gender equality is important
- why gender equality stalled
Google

100% spike in U.S. search interest for “me too” in October 2017—an all-time high.
Google

40%+ of those interested in the topic of women’s rights are men.
Google

110% more searches for "sexual harassment" in the past 12 months in the U.S. than in the previous 12 months.
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In the last year, “me too” was searched in 196 different countries.
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60+% of those interested in the #MeToo movement are U.S. men.
Google