7 in 10 YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies. Appears In Why you should lean into how-to content in 2018 Related Content 3 marketing myths we debunked by studying YouTube’s audience With a few tweaks, you can use the same ad on multiple platforms. Clinique shows how it’s done How L’Oréal, a century-old company, uses experimentation to succeed in the digital age Related Data How watching videos on YouTube makes people feel Watch time of back-to-school-related content on YouTube has more than tripled over the past two years. Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year. Watch time for beauty YouTuber videos has increased over 75% in the last year. 86% of U.S. viewers say they often use YouTube to learn new things. Views of travel-related videos increased 41% in August and September 2018 compared to 2017.