YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.

Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.

Watch time for beauty YouTuber videos has increased over 75% in the last year.

of U.S. viewers say they often use YouTube to learn new things.

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.