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How watching videos on YouTube makes people feel

2and2/Google, “The Values of YouTube” Study, n of 1,006 consumers between the ages of 18–54, with 918 monthly YouTube users, Oct. 2017.

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Related Data

7 in 10

YouTube viewers use the platform for help with a problem they’re having with their work, studies, or hobbies.
2and2/Google

Watch time of back-to-school-related content on YouTube has more than tripled over the past two years.
YouTube

Watch time for “makeup transformation” videos in Canada has increased over 80% in the last year.
Google

Watch time for beauty YouTuber videos has increased over 75% in the last year.
Google
86%

of U.S. viewers say they often use YouTube to learn new things.
2and2/Google

Views of travel-related videos increased 41% in August and September 2018 compared to 2017.
YouTube Data