70%

of black millennials say they are more likely to buy from a brand that takes a stand on race-related issues.

Related Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nielsen

Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.

Google
70%

of millennials who watch YouTube to learn how to do something new.

Google/Ipsos
47%

of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.

Google/Ipsos Connect
43%

of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.

Ipsos MediaCT/Google

black millennials say they're more likely to consider a brand that positively reflects black culture.

Google/Ipsos Connect