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Black millennials are more likely to feel a sense of personal connection to YouTube creators than traditional celebrities.

Related Data

Black millennials' mobile watch time on YouTube has more than doubled in the last two years.

Nearly 60% of millennial women on YouTube say they are more likely to remember a brand that’s LGBT-friendly.


of millennials who watch YouTube to learn how to do something new.


of millennials say they’ve watched YouTube videos to improve their health or feel better after feeling down.


of Hispanic millennials feel more favorably about brands that include aspects of Hispanic culture in their advertising when making digital purchases.


of black millennials say they are more likely to buy from a brand that takes a stand on race-related issues.