58%
of casual gamers who don’t pay for games will watch a video ad in return for in-game benefits.
of casual gamers who don’t pay for games will watch a video ad in return for in-game benefits.
Google/Kantar TNS, 2018 Global Mobile Gamer Behavior and Attitude Report, n of 3,611 mobile gamers aged between 18–49 in U.S., U.K., Germany, Japan, Korea, and Indonesia across three game genres (Casual: n=1299, Strategy: n=1218 and Fantasy: n=1094), 2018.
of mobile gamers download a game within a day of discovering it.
The No. 1 reason players say they came back to a game is new features, like additional levels.
of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.
of casual gamers play games to pass the time.
of strategy gamers play games to pass the time.
of fantasy gamers play games to pass the time.