58% of casual gamers who don’t pay for games will watch a video ad in return for in-game benefits. Related Content 5 questions to ask yourself about your mobile strategy Appeal to the locals: 5 steps to reaching a global audience with your app How data led us to give away our product for free — and why that was a great idea Related Data 59% of mobile gamers download a game within a day of discovering it. The No. 1 reason players say they came back to a game is new features, like additional levels. 64% of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills. 63% of casual gamers play games to pass the time. 48% of strategy gamers play games to pass the time. 49% of fantasy gamers play games to pass the time.
