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Consumer behavior during the holidays

During the holiday season, consumers have limited time and lots of gifts to buy. Find out how they’re shopping and how they’re using mobile to complete their holiday to-do lists.

Year of the Supershopper

This is the year of the supershopper. These savvy consumers have embraced mobile shopping, are open to new brands and products, and are turning to their devices for information and inspiration.

Mobile Is the Door-to-the-Store

While more and more supershoppers are buying on mobile, they're still using it primarily as a door-to-the-store. Marketers without a comprehensive presence on mobile will miss out.