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Consumers who use gaming apps spend an average of 6.5 hours a week on them.

Google/Ipsos Mori, Global, “Something for Everyone,” n of 12,301 smartphone users, aged 18–64, across the U.K., U.S., France, Germany, Italy, and the Netherlands, 2017.

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59%

of mobile gamers download a game within a day of discovering it.
Google/Kantar

The No. 1 reason players say they came back to a game is new features, like additional levels.
Google/Kantar
64%

of players who play free games said they would be willing to watch a video in return for points, new levels, extra lives, and skills.
Google/Kantar
63%

of casual gamers play games to pass the time.
Google/Kantar
48%

of strategy gamers play games to pass the time.
Google/Kantar
49%

of fantasy gamers play games to pass the time.
Google/Kantar