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Related Data

Across nine markets, researching hotels and airfares on a mobile device is as common as shopping for clothing.

Smartphone users cite price as the most important factor in booking travel.

Easy search functionality and a simple booking process are also cited as important features.

Friction on a mobile site when completing a booking can lead to travelers trying another site.

Travelers most frequently use their mobile devices to research activities or attractions, to locate shopping areas and restaurants, or to look up directions.

Searches for apps related to learning a language have grown 85% YOY.