33+ % of smartphone users in each market have a negative view of a brand if the mobile experience is slow. Appears In How smartphones influence the entire travel journey in the U.S. and abroad Related Content How to win travelers in the age of assistance No decision is too small for today's consumers The future of travel: New consumer behavior and the technology giving it flight Related Data 60% of smartphone users have contacted a business directly using the search results (e.g., “click to call” option). 93% of smartphone owners use apps. 81% of app users say they’re the main shopper in their household. 67% of smartphone users utilize gaming, entertainment, news, and sports apps. 52% of gaming app users are women. 2X to 3X a day is how often some users come back to their favorite games, sports, entertainment, and news apps.