of people who search on their smartphones for something nearby visit a business within a day.

of searches for something nearby result in a purchase.

"Near me" mobile searches grew 136% YOY.

of people who conduct a local search on their smartphone visit a related store within a week.

Mobile makes up 84% of all "near me" searches.

of travelers would likely pay more for services if a travel brand tailored its information and trip experiences to personal preferences or past behavior.