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People who were asked what types of companies know them best said their bank was No. 1.

Related Data


of people consolidate their financial products and relationships to manage everything in one place or use a single login.


of financial consumers want additional digital features and would find them useful.

Next to “convenience” factors, trust is the most frequently cited reason for deepening a financial relationship.

Top 3 areas where consumers are more financially confident:
– managing checking and savings
– paying bills online or in app
– understanding their credit score

Top 3 areas where consumers are least financially confident:
– planning for retirement
– managing personal investments
– research new financial products