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Mobile searches related to financial planning and management have grown 70% over the last two years.

Related Data

There has been 6X as much search interest for “bank” as for “doctor” in the last year.

Searches for “saving advice” are up 15% in the past year.

84%

of people consolidate their financial products and relationships to manage everything in one place or use a single login.

81%

of financial consumers want additional digital features and would find them useful.

Next to “convenience” factors, trust is the most frequently cited reason for deepening a financial relationship.