Next to “convenience” factors, trust is the most frequently cited reason for deepening a financial relationship. Related Data 84% of people consolidate their financial products and relationships to manage everything in one place or use a single login. Top 5 features people want when they consolidate financial products: – set and track budgets– get FICO score updates– receive proactive advice and tips– pay family and friends– receive other financial lesson plans 81% of financial consumers want additional digital features and would find them useful. Top 3 areas where consumers are more financially confident: – managing checking and savings– paying bills online or in app– understanding their credit score Top 3 areas where consumers are least financially confident: – planning for retirement– managing personal investments– research new financial products 58% of people agree that personalized help is a key motivator in consolidating their financial products and relationships.
