Next to “convenience” factors, trust is the most frequently cited reason for deepening a financial relationship.
Google/Accenture, U.S., Growing Share of Wallet study, n of 4,200, March 2019.
There has been 6X as much search interest for “bank” as for “doctor” in the last year.
Mobile searches related to financial planning and management have grown 70% over the last two years.
Searches for “saving advice” are up 15% in the past year.
of people consolidate their financial products and relationships to manage everything in one place or use a single login.
Top 5 features people want when they consolidate financial products:
– set and track budgets
– get FICO score updates
– receive proactive advice and tips
– pay family and friends
– receive other financial lesson plans
of financial consumers want additional digital features and would find them useful.