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Top 5 features people want when they consolidate financial products:
– set and track budgets
– get FICO score updates
– receive proactive advice and tips
– pay family and friends
– receive other financial lesson plans

Google/Accenture, U.S., Growing Share of Wallet study, n of 4,200, March 2019.

Related Data

84%

of people consolidate their financial products and relationships to manage everything in one place or use a single login.
Google/Accenture
81%

of financial consumers want additional digital features and would find them useful.
Google/Accenture

Next to “convenience” factors, trust is the most frequently cited reason for deepening a financial relationship.
Google/Accenture

Top 3 areas where consumers are more financially confident:
– managing checking and savings
– paying bills online or in app
– understanding their credit score
Google/Accenture

Top 3 areas where consumers are least financially confident:
– planning for retirement
– managing personal investments
– research new financial products
Google/Accenture
58%

of people agree that personalized help is a key motivator in consolidating their financial products and relationships.
Google/Accenture