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Top 5 features people want when they consolidate financial products:
– set and track budgets
– get FICO score updates
– receive proactive advice and tips
– pay family and friends
– receive other financial lesson plans

Google/Accenture, U.S., Growing Share of Wallet study, n of 4,200, March 2019.

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Mobile searches related to financial planning and management have grown 70% over the last two years.
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Searches for “saving advice” are up 15% in the past year.
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84%

of people consolidate their financial products and relationships to manage everything in one place or use a single login.
Google/Accenture
81%

of financial consumers want additional digital features and would find them useful.
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Next to “convenience” factors, trust is the most frequently cited reason for deepening a financial relationship.
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