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How new consumer behaviors will change marketing

New smart devices are emerging, and consumers are embracing new ways to interact with them, like voice commands. As a result, the micro-moment behaviors kick-started by mobile will only multiply.

Be Fast, Be Helpful

Consumers’ expectations of brands continue to rise, but when those expectations are exceeded, the rewards are sales and loyalty.

Account for the Omnichannel Consumer

The customer journey is no longer linear. Separate online and offline strategies cease to make sense when consumers move seamlessly between the two.