How new consumer behaviors will change marketing

In the Google app, 20% of searches are now by voice.

of smartphone owners turn to search first in a moment of need.

For every second delay in mobile page load, conversions can fall by up to 20%.

of smartphone owners purchased or plan to purchase something after seeing an ad they described as relevant.

Consumers who click on a Google Search ad prior to visiting a store are, on average, 27% more likely to buy something.

Consumers who click on a Google Search ad prior to visiting a store spend, on average, over 10% more.

of smartphone users who bought something in a store first turned to their phone for information about that purchase.

Internet users are 36% more likely to use a smartphone when they look for availability of an item in a local store now than a year ago.

of internet users looked for videos related to a product or service before visiting a store.

of consumers have spent more time researching a brand or product online than they have researching in a store.