Internet users are 36% more likely to use a smartphone when they look for availability of an item in a local store now than a year ago.
Google/Ipsos Connect, U.S., “The Growing Influence of Mobile on Shopping,” U.S. online respondents 18+ who look for availability of item on any device, 2016: n=1,597, 2017: n=1,677; March 2016/2017.
of people who continued to shop after Christmas week used Search for holiday-related shopping.
In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
of shoppers surveyed say they use Google to research a purchase they plan to make online .
of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
More than half of shoppers surveyed say they use Google to discover or find a new brand.
of shoppers surveyed say they use Google to research a purchase they plan to make in-store.