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Internet users are 36% more likely to use a smartphone when they look for availability of an item in a local store now than a year ago.

Google/Ipsos Connect, U.S., “The Growing Influence of Mobile on Shopping,” U.S. online respondents 18+ who look for availability of item on any device, 2016: n=1,597, 2017: n=1,677; March 2016/2017.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).
Google/Ipsos

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.
Google/Ipsos

Mobile searches for “best place to buy” have grown by over 70% in the past two years (e.g., “best place to buy glasses online,” “best place to buy a mattress,” and “best place to buy tires”).
Google Data

Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).
Google Data

Mobile searches for “best ___ earbuds” have grown by over 130% in the past two years (e.g., “best true wireless earbuds,” “best bluetooth earbuds,” and “best noise cancelling earbuds”).
Google Data

Mobile searches containing “not working” have grown by over 65% in the past two years (e.g., “touch id not working,” “ac not working,” and “why is hulu not working”).
Google Data