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Internet users are 36% more likely to use a smartphone when they look for availability of an item in a local store now than a year ago.

Related Data

60%

of smartphone users have contacted a business directly using the search results (e.g., “click to call” option).

59% of shoppers surveyed say that being able to shop on mobile is important when deciding which brand or retailer to buy from.

Mobile searches containing “not working” have grown by over 65% in the past two years (e.g., “touch id not working,” “ac not working,” and “why is hulu not working”).