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Internet users are 36% more likely to use a smartphone when they look for availability of an item in a local store now than a year ago.

Google/Ipsos Connect, U.S., “The Growing Influence of Mobile on Shopping,” U.S. online respondents 18+ who look for availability of item on any device, 2016: n=1,597, 2017: n=1,677; March 2016/2017.

Related Data

86%

of people who continued to shop after Christmas week used Search for holiday-related shopping.
Google/Ipsos

In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
Google/Ipsos
51%

of shoppers surveyed say they use Google to research a purchase they plan to make online .
Google/Ipsos
59%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
Google/Ipsos

> 50 %

More than half of shoppers surveyed say they use Google to discover or find a new brand.
Google/Ipsos
45%

of shoppers surveyed say they use Google to research a purchase they plan to make in-store.
Google/Ipsos