Consumers who click on a Google Search ad prior to visiting a store are, on average, 27% more likely to buy something.
Google Data, U.S., median percent difference in in-store purchase per visit and spend value between the merchant's search ad click attributed and unattributed subgroups, advertisers=25, Oct.–Nov. 2016.
of people who continued to shop after Christmas week used Search for holiday-related shopping.
In a global survey, 74% of in-store shoppers who searched online before going to the store to shop, said they searched for something in-store related such as the closest store near them, locations, in stock near them, hours, directions, wait times, and contact information.
of shoppers surveyed say they use Google to research a purchase they plan to make online .
of shoppers surveyed say they use Google to research a purchase they plan to make in-store or online.
More than half of shoppers surveyed say they use Google to discover or find a new brand.
of shoppers surveyed say they use Google to research a purchase they plan to make in-store.