Global insights briefing: Holiday deals, gifts, and socially distant celebrations

Daniel Trovato / December 2020

Each month, the Google Ads Research and Insights team analyzes data sets comprising billions of recent search queries and consumer behaviors to develop a deep understanding of key trends.

This month, we found the global holiday shopping season in full swing, with many people getting things done digitally. On average, 57% of holiday shoppers surveyed across select countries say they'll shop online more for the holidays.1 As holiday season approached, we saw increased searches for online deals for “air fryers,” “mixers,” and “laptop black friday deals.” People are seeking inspiration for holiday gift giving, and looking for “stocking stuffer ideas” and “last minute diy gifts.” With so many people staying closer to home for the holidays, we’ve seen increases in things like “drive through Christmas lights,” cooking holiday meals at home, and shipping gifts to loved ones. And they’re spreading joy by sending holiday GIFs2 and seeking it by searching for “Christmas movies on ___.”3

Global insights briefing: Holiday deals, gifts, and socially distant celebrations