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Almost 70% of requests to the Google Assistant are expressed in natural language.

Google's "The Keyword," Your Google Assistant is getting better across devices, from Google Home to your phone, May 2017

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The future of travel: New consumer behavior and the technology giving it flight

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Mobile searches for “best laptop(s) for ___” have grown by over 100% in the past two years (e.g., “best laptops for college,” “best laptops for seniors,” and “beast laptops for gaming”).
Google Data

+60 %

Mobile searches for “best vacuum” have grown over +60% in the past two years.
Google Data

Mobile searches for “best wireless headphone(s)” have grown by over 80% in the past two years (e.g., ”best wireless headphones for running,” ”best wireless headphones for working out,” and ”best wireless headphones 2018”).
Google Data

Mobile searches for “tv with” have grown by over 60% in the past two years.
Google Data

The 2017 Pixel Super Bowl campaign drove a 113% higher click-through rate to the purchase site than the average of other campaigns.
Google AdWords

In the past two years, mobile searches for "product reviews" have grown over 35%.
Google